Swami Vivekananda was a man of noble ideas. He stood for revival of Hinduism. He was against the youth imbibing Western values. He promoted spiritual values and believed in high morals. He was a social reformer of great repute. He believed in the upliftment of the poor and downtrodden.

Celebration of Vivekanand Jayanthi
Several programs are organized all over the country as well as the world. Discussions are held and meetings and discourses held at various centers. People reaffirm their faith in his lofty ideals. At Ramakrishna Mission Ashram clothes and sarees are distributed on the occasion. Kirtnas and Bhajans are held. Similar programs are held at other Mission centers. In some places the poor are fed and films shows on Vivekananda are held.

Throughout India, Swami Vivenkanand’s birthday is celebrated as the National Youth Day. Cultural events, sports, discussions and debates etc. are held at various places. Patriotic songs are sung in various schools and song competitions are held. Elocution competitions are held

Processions are held in some cities throughout India. Schools take part in them. Placards are held which focus on the teaching of the Swami. Students are appreciated for performing well at academics.

Puja is performed to the portrait of the Swami. “Mahabhojans” feasts are organized at the Mission Ashrams. His statues are garlanded. Poets inspire people to follow the Swami’s teachings.

Swami Vivekananda is a great soul indeed. Much celebration takes place on his birthday. The whole of India remembers him on that day.

Saree clad ladies doing rain songs is what we could have thought of bollywood actresses sensual scenes. Now they are going bolder and after Tanushree Dutta, Shveta Salve, Shriya Saran, Amrita Arora, Koena Mithra and Gul Panag, we have Bipasha Basu doing a similar bold cover for Maxim magazine in the January 2011 issue.

This is a New Year gift from Maxim Magazine for Indian readers. This is not the 1st time that this Bong beauty is featured on this magazine. She first appeared on it in February 2007. The actress who is popularly known for her good figure, stunning and sizzling body is looking even hotter in the January issue and that too at 32. Gone are the days when 30 was retirement age for Indian actresses.

There is something about the allure of Hollywood that all Bollywood beauties want a piece of the Hollywood pie. Unfortunately for most of them, they have realized it the hard way that Hollywood isn’t as welcoming to Indian actors as they would have.

Little Piggy Chops has already had a brush with Hollywood after her alleged ‘affair’ with Hollywood actor Gerard Butler didn’t work out as per her expectations. Butler, known for his stupendous performance in the blockbuster 300, apparently proposed to Priyanka, wanting to to marry her. Priyanka, however, ever the noble heroine, refused.

There are rumors now that there may have been a offer of a role in a Hollywood production named Dawn of War. This, she did because she wanted to work in Vishal Bhardwaj’s next film ‘Saat Khoon Maaf’. It seems every time Priyanka is up for a new release, things begin to automatically happen around her.

While Bollywood may be rejoicing the fact that Priyanka decided to remain tied up with Bollywood, thwarting whatever Hollywood dreams she may have, a bigger question is, why has no one ever heard of this movie for which Priyanka has been offered a role?

Everybody is doing their bit to make the world greener. Automakers are also trying to switch to greener fuels. Honda has already planned to launch many of its models with hybrid technology. Hyundai however, has gone a step further by making the first paperless car. Hyundai Motors America have announced a car with a built in iPad. This new car will not have a traditional owner’s manual but an owner’s manual which is fed into the car’s built in iPad.

Hyundai is planning to launch a new luxury sedan, Equus, this fall and the car is scheduled to be the new paperless model. Hyundai’s move comes in order to cash in on all the hype that is surrounding the sleek tablet computer that Apple has just recently launched. Equus marks the Korean automakers’ first venture into the super luxury car segment. To give their brand the new super premium vehicle feel, the car makers are also including a feature which will allow the car owners to schedule their service appointments using the built in tablet computer.

Hyundai is completely changing its brand image and with this surprising turnaround, they are trying to position themselves as a technologically savvy and modern brand. Traditionally, these are steps that consumers expect of BMW and Mercedes, however, coming off Hyundai, this is a step which has completely taken the world by surprise.

Hyundai has always had an image of creators of budget cars like the i10, Getz, Accent and many others. With the launch of Equus, Hyundai is trying to break into the high end market. Hyundai feels that Equus iwll be comparable to other luxury cars like the Lexus LS and the Mercedes Benz S class series. Physically the three cars will be of similar dimensions. The three cars will also have similarly powered engines in the range of 380 horsepower.

In the late 80s, both Honda Motors and Toyota Motors had made similar moves by expanding their portfolio to include higher end luxury products. Though the Equus is power pack with several high end features, it is estimated to cost much less than its competitors. Auto experts still feel that even though Hyundai is coming up with fancy gadgets and is trying to compete against big wigs like Lexus and Mercedes, how effectively they will be able to give competition to these already established giants in the market. Once the car makers finally launch the new car, things will become a little clearer.

In a sudden and surprising move, Maruti Suzuki India Private Limited has decided to increase the prices of all its car by Rs. 10,000. Though at the outset, the price increase seems small, it can be a big dent in the pocket of the consumer who is already struggling because of the increased fuel prices and the rising inflation.
In cities like Delhi, where road tax have just increased to accommodate the expensive commonwealth games, this move by the Indian automobile giant can in fact be a big blow. Maruti Suzuki India has long been the largest manufacturer of cars in India. Right now, Maruti has 15 different cars and their models in the market. Maruti is also planning to launch new vehicles later this year, of which Maruti Kizashi is a much awaited luxury car.

The car makers have stated that this move has come following the introduction of the renewed emission norms BS IV. Though these emission norms have only been introduced in some models, Maruti has seen it fit to increase the cost of all its vehicles and pass on this increased cost to the customers.

Maruti best sellers like A star and Ritz will now cost Rs. 1,000 more, while Zen Estillo and Swift will cost Rs. 2,500 and Rs. 3,750 more than before respectively. Larger cars like Dzire and SX4 will also cost more. Dzire is now Rs. 7,000 costlier, while SX4’s price has increased by Rs. 9,000. Even newly launched Eeco, which was being sold at an introductory price will also cost Rs. 10,000 more. For cars which are still BSIII compliant like Maruti Omni and 800 will also cost Rs. 3,000 more.

It is only a matter of time before other car makers will also follow Maruti Suzuki’s lead and start to increase the price of their cars. It has still to be seen whether other car makers will increase the cost of their cars and let the customers bear the brunt of the changed emission norms. This sudden price hike may also affect the prices of those cars which are waiting to be launched.

Meanwhile, customers continue to be spoilt by choices in both the small car and the mid sized sedan segments. With more and more car makers rolling out small sized and compact cars, the competition is only becoming tough for Maruti. Let us just hope that the new prices do not tilt the balance in the favor of newer cars.

Apollo has always used these demonstrations as hands on sales pitch, aiming to promote their new technologies. Also, this is another opportunity for Apollo to introduce newer and more expensive products in the markets. Considering the numbers and volumes of cars that are sold in India, even a small price rise in tyres can actually translate into a huge price rise.

Apollo also tries to showcase during these demonstrations, how just a small investment in good quality tyres can help you take better care of your car and maintain the car better. Tyres can help your car achieve additional capabilities and therefore, having the right tyres for the car is extremely important.

In the recent times, the technical demonstrations have allowed Apollo to rake in big money. They have been able to convince car makers that using their technically sound and relatively inexpensive tyres, how companies and individuals can save on maintenance costs and fuel costs.

The company has been producing tyres at maximum capacity, producing about 45,000 tyres every month. In fact only later in the year, Apollo is also going to set up the largest tyre manufacturing facility in Chennai. Though an India based company, Apollo has been able to successfully expand business to parts of Europe. As part of the international marketing strategy, Apollo tyres have already placed its products in some of the most sought after tyre testing centers all over the world. The fact that these tyres are able to successfully tread the Indian roads, comes up as an interesting unique selling point for Apollo.

The research carried out at Apollo Tyres claims that by reducing the weight of the tyres, the disc brakes and the wheel, better handling and riding options can be given to the drivers. Right now, when all three of these are combined, the total weight stands around 23 kgs. The hypothesis was even tested in front of a live audience by using different kind of machinery and equipment.

Whenever you may have heard of Hrithik Roshan lately, it is somehow related to his upcoming movie ‘Kites’. This is Hritik’s first movie in which he has been paired up with a non India actress. Needless to say, he is quite excited. Kites also incidentally seems tobe Hrithik’s comeback movie. After having disappeared from the cinemascope for more than a year, Hrithik’s upcoming project seems to be one of his life’s largest.

Meanwhile rumors of Hrithik’s alleged affair with his co-stars continue to do rounds of celebrity gossip columns. What is even more interesting is that Hrithik’s decided to also give his debut singing performance in this movie. A family man to the core, it seems that the many alleged link ups and now the song sung in his own voice, are nothing other than publicity stunts. No matter how big the movie or how great the story line, it seems that Bollywood just can’t get enough of the gimmicky attention seeking maneuvers.

Well, if that has been the case with Hrithik too, all we really wish is that he really nails this one right in the head. Of course, needless to say, his acting career may well depend on it!

Though Volvo would continue rolling out cars, it will no longer be done under the aegis of Ford Motors Co. The fat of Volvo’s much awaited compact SUV, which was recently showcased in Sweden and was much awaited in India now hangs in the balance.

The agreement is final, having been signed between the founder and Chairman of Geely Group and the Chief Financial Officer of Ford. China still continues to be the largest market for automobiles in the world, though India is close to overtaking it as the market with the largest potential market for automobiles. Looking at the volatility of the markets, this deal may have been signed under financial duress. However, this is simply a speculation and as time passes, the real intent behind the move may be more apparent.

According to official statistics released by Ford, china is the second largest market for Volvo and it will only be logical to move the operations to China itself. The brand positioning of Volvo may also undergo a change.

The deal, which was valued at $1.8 billion was made after Geely assured Ford that the existing manufacturing facilities in Sweden and Belgium will be preserved and opportunities to set up new facilities will be explored.

Volvo’s employees will be retained even after the takeover is complete and the relations with the suppliers, dealers and unions will be preserved. While Volvo still shared many assets with Ford in the past, it is reported that now Volvo cars will become a separate company with a new management along with a new board.

Ford had purchased Volvo for about $6.4 billion but had been attempting to sell it off after only about 9 years. Geely has been a major private automaker in China since 1998. Ford preferred Geely from amongst several other bidders.

After doing a few things wrong, Sonam Kapoor who was briefly touted as the ‘next big thing in Bollywood’, is off to do some things right. In fact, Sonam may have hit the bull’s eye this time.

Who ever saw Sonam in the movie Delhi 6 enjoyed her performance and the little play that she did with the pigeons. After having danced around quite a bit with the birds in the , Sonam Kapoor has now taken it upon herself to save the birds. In fact, she has written an appeal to the Home Minister, R R Patil to put a ban on the use of ‘manjha’, a special string which is coating with molten glass and is used to fly kites. The Manjha, which often gets tangled in tress and street lights and other tall structures, can be rather harmful to the birds as it can injure or even kill them.

This good gesture of Sonam’s was prompted after she learnt that a young boy had almost lost his life after getting several cuts on his body by a broken string of Manjha. It still remains to be seen whether a superstar’s efforts are able to move the government or whether they also receive the same reaction as that received by the common man – that of apathy.

It is known well that India has grown into the largest small car market. In fact, almost all auto giants throughout the world have started to merge into new partnerships or going solo, planning to launch new cars in India. In fact, most of these car makers are more interested in entering into the small and compact, budget cars, trying to entice the flamboyant Indian middle class.

This has almost led to this era’s biggest car wars where rival companies are launching new small cars one after another. The competition is getting very tough, so much so that the Japanese and other Asian motor companies which almost had a monopoly in India till a few years back, have started to feel threatened.

Small cars have become increasingly affordable for the middle class Indian consumer, who has now more money to spend, thanks to the improving economic conditions and increased salaries and other economic opportunities. In Indian, presently, auto heavyweights like GM, Ford and Volkswagen are trying hard to bring in new and improved innovative vehicles to the fore. In fact, they are bringing whatever cheapest offerings they have in their posse, to the Indian market. However, Asian car makers have already established a market in India and even with competitive prices, it might be difficult for the American and European car makers to give competition to Honda, Hyundai and Maruti Suzuki.

The Nano, with its unbelievable price of Rs. 1.5 L is tough competition already. Other cars in the segment include the newly launched Ford Figo and Chevy Beat, both priced at Rs. 3.4 L, and the Volkswagen Polo, which is priced at Rs. 4.5 L. Looking at these prices, it seems that after sales maintenance and other addons will be the key drivers to push the markets in their favor. If that is so, the new entrants in the market are still at loss. While Maruti is present in almost every big and small town and city of India, Hyundai and Honda also have presence in more than 200 cities. As compared to this, Volkswagen is still present only in 32 cities and people do not have much after sales experience for Volkswagen cars because before the launch of Polo, these cars were barely in reach of the middle class.

Only time will tell now whether the leading car makers continue to maintain their monopoly or whether the new car makers in the Indian market are able to make some space for themselves. Meanwhile, the consumer is getting spoilt for choices.